bad news for SEO Google moves to secure searches

18. October, Google announced it will start pushing users with Google search Google Account encrypted on the home page. Move to make searches more private has caused a stir among search marketers and SEO specialists, who are now a little ‘how visitors found them.

The move is part of the ongoing response to Google’s concerns about the privacy of its services, especially for people connecting from public Wi-Fi networks revealed by the exploits of four sheep. Google has offered safe search since April 2010. But when the change is implemented, each Google user who logged in to a Google Account will be sent to secure HTTP the default search page and search queries and the results returned by Google via an HTTPS connection will be encrypted.

It also means that most users visit sites as a result of the query has no idea how you found them. “When you look https://www.google.com,” The Search Google product manager Evelyn Kao wrote on the official Google blog, “Web sites in our organic search result window still know that you came to Google, but does not get the information for each query. ” Paid search results still give this information to the site advertised, when the user chooses to visit. The only way that the owners of the site you will not get any information about what drives users logged on to Google to their sites comes from Google Webmaster Tools, which offers top search using the site over the past 30 days, without any details of the site is within the site.

There are no figures from Google on the percentage of users to search when you are logged in. But the change means that anyone is one of the other Google services like Gmail or Google In addition, the Google search page, will get automatically encrypted their research. The potential loss of detailed information about “organic” research has raised the ire of marketing research, such as Search Engine Land Matt McGee reported. Some accused Google to change, to grow more sites to pay for ranking search.

Tony Glass, executive director of Arc Silver Search Marketing in Milwaukee, wrote in the Journal search engine that movement creates a “double standard” where those who can afford an investment in the search results have access to a lot of history data of users’ search all sites that are not paying for the results of a search and classified by Google algorithms itself so the user is looking, they get nothing. “You do not have to look far to see this movement for [paid search] data on a pedestal,” wrote the glass. “Privacy is filtered now and get a true conversion of the data part.”

Meanwhile, owners of sites that have collected data and monitoring the search terms reference via other tools left in the dark.